12 Defining Traits that Separate Real Estate ‘Professionals’ from Real Estate ‘Hobbyists’

Real Estate “Pro” Trait No. 7

They delegate, when possible, to focus on their highest and best uses of time

You’ve heard me talk about your HABU – highest and best use of your time.

But have you taken it to heart? Have you delegated tasks that someone could be doing for $20/hour to allow you to conduct more “dollar-productive” business? Have you explored hiring a Virtual Assistant to take the heavy workload off your desk? Have you systematized your business to free you up to focus on what matters most?


Real Estate “Pro” Trait No. 8

They market themselves and their homes for sale in a modern way. Using the best tools and mediums (MLS, video, direct mail, online ads) to generate the most exposure and hyperlocal response

It’s difficult to be a professional if you’re spending most of your time chasing new business.

That’s why having effective marketing attraction systems is so important.

When your marketing is automatically delivering a steady stream of new and returning clients, you can focus on providing the exceptional experience that keeps them coming back and referring you to their friends.

If your marketing plan isn’t performing, I invite you to speak with one of our expert business consultants to help overcome the challenges you’re facing.


Real Estate “Pro” Trait No. 9

They’ve properly positioned themselves online, Google My Business, the portals, to all relevant social sites

Have you maximized your Google My Business page? If not, download this today.

Are you engaging with people on social to grow your accounts?

Are you posting consistently?

Do you have a social media posting schedule or do you just “wing it”?

Professionals have this stuff handled. Do you?


Real Estate “Pro” Trait No. 10

They respond to inquiries quickly, recognizing consumers expectations are “now”

Today’s consumer expects an Amazon-like experience.

Push a button. Easy peasy. Results delivered overnight.

Is it a fair expectation with something as complex as real estate?

Doesn’t matter. That’s what they want, and it’s your role to respond immediately.

And “I’m too busy for that” isn’t a valid response.

Figure it out, or one of your competitors will figure it out and put you right out of business.


Real Estate “Pro” Trait No. 11

They know their local market, neighborhoods, schools, home price trends and all reliable home service providers

If you’ve been paying attention, I’ve been saying that agents should make studying the MLS part of their morning routine every single day. There’s no better way to make sure you’re dialed in when it comes to what’s selling, what’s not, how long properties are on the market, etc.

Beyond that, I urge you to involve yourself in the community you serve and give back in a variety of ways – whether that means donating time and/or money to local causes or making videos informing people of local happenings and market conditons.

Make yourself the “knowledge broker” in your market and share your expertise with the community.


Real Estate “Pro” Trait No. 12

They have a growth mindset, to maintain relevancy and confidence in their business. Because that’s what professionals do

Professionals aren’t content with the status quo.

They don’t settle for “good enough.”

Instead, they maintain a steadfast commitment to moving forward, growing their business and expanding their empire.

And it’s not just talk or swagger – they back it up with action!


So… how many of these 12 can you say you demonstrate on a consistent basis? What do you need to work on as a result?

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