Kate Middleton and William’s Instagram could help the Firm’s future -‘Tremendous interest’ | Royal | News

The Duke and Duchess keep most of their lives shielded away from the public eye, with the royal couple carefully choosing what to share on their social profiles. However, Kate and William keep their followers updated on issues that are important to them as well as sharing an insight into their lives.

As the monarchy’s popularity is seeing a decline in the UK, royal expert Richard Fitzwilliams predicts social media will become increasingly more important to the Firm.

“I do think that the royals have been very up-to-date in the way that they have used social media – the way the Queen used it during lockdown, the Cambridges’ Instagram,” he told MyLondon.

“William and Kate are tremendously popular, and they’re also espousing important causes: mental health, the environment, causes for young children.

“There’s also the way they handle the level of exposure and privacy, which is so important for their children.”

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A recent YouGov poll showed an alarmingly high percentage of people are in favour of abolishing the monarchy.

In the age group 18 to 24 year olds, 41 percent stated the monarchy should be replaced by an elected figure.

However, Mr Fitzwilliams believes the Cambridges’ Instagram may increase the Royal Family’s popularity amongst the younger generation.

“The fact that Catherine is so good at taking photos, the way they’ve used videos – the point is to get a balance so that you get as much privacy as possible for obvious reasons, but there’s also this tremendous interest [in the children] which will continue as they get older,” he stated.

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“No children on earth are as sought after when it comes to information about them, and photographs, than George, Charlotte and Louis.

“Given the fact that they are still young, access to them is regulated and limited.

“At appropriate moments, we will see more of them.”

Many of the pictures shared by the couple on their Instagram, @dukeandduchessofcambridge, have been taken by Kate herself.

The profile allows the royals to build their own personal brand and share intimate details of their lives while remaining a private family.

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