A Black Friday purchase does not necessarily have to just be for Christmas.
An ever-widening list of sectors are getting involved in the annual sales that are officially due to take place from November 26.
Those who have closely watched previous Black Fridays, however, will be aware that the savings are dropping earlier and earlier.
Among those who have already thrown their hat into the proverbial ring are telecommunications-turned-TV-broadcaster BT.
Ahead of the last two rounds of group stage matchdays in the UEFA Champions, Europa, and Europa Conference League, BT have reduced their sports packages by as much as half-price
Customers can take advantage of introductory deals where, for the first three months, BT Sport will be available for just £7.50.
As well as their exclusive coverage of European competitions, BT also holds the rights to 52 Premier League matches throughout the course of a season – plenty of which will be shown over the hectic winter schedule that looms on the horizon.
Further BT Sport Black Friday offerings can also be found at bt.com/tv/packages while, elsewhere on their site, major savings can also be found on their broadband bundles.
They aren’t the only TV broadcaster trying to entice customers though, of course.
Last week, Sky launched a specially-dedicated Black Friday tab on their Sky Deals page.
Currently, their savings don’t include anything sport-related, but that isn’t to say that it won’t between now and the 26th.
The last major player in the TV broadcasting game, Virgin Media, also have their own offerings. Their “Bigger Bundle” deal has been reduced from £63 per month to £45 per month.