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Average caring Brit carries out 730 good deeds a year – and expect nothing back

The acts of kindness can be as small as holding a door open for someone or paying a compliment – with one in ten doing as many as four kind acts daily

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Kingsmill discuss acts of kindness with supermarket customers

The average caring Brit claims they do 730 good deeds a year – with 56 percent of them expecting nothing in return.

Among the top acts featured in the top 50 acts of kindness are opening a door for someone, taking in a neighbour’s parcel when they are out, and paying a compliment.

Donating to charity, smiling at a passer-by on the street, letting someone with less shopping jump the queue, giving up your seat on public transport, and putting someone else first also feature in the top 10.

Other displays of goodwill include sending virtual hugs, making surprise Zoom calls, cooking or baking for someone without being asked, supporting local food banks and giving away your last piece of chocolate.







Holding the lift door open was one of the top acts of kindness
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Andrew Harrer/Bloomberg/Getty Images)

Emma Eggleton, spokeswoman from Kingsmill, which commissioned the research as part of its Slice of Kindness initiative, to encourage people to be kind, said: “We hope that this list of everyday acts of kindness inspires others to be kind.

“It shows that even the simplest gestures can have a positive impact on someone’s day.

“It’s really uplifting to see that people view a favour or a random act of kindness as a habit for life, not just Christmas.”

The study of 2,000 adults found other acts in the top 50 list include helping a fellow shopper to reach the top shelf in a store (41 percent), and checking in on an elderly neighbour (30 percent).

Giving way while driving (40 percent), letting your partner have a lie-in (33 percent), and writing someone a handwritten letter or card (34 percent) also appear.

It also emerged one in ten Brits said they do four kind acts daily – the equivalent of 1,460 a year – but 15 percent of those polled said they received zero favours a day.

This could be explained by the fact that 47 percent said their acts of kindness were inspired by wanting to help those more vulnerable or less well-off.

Almost half declared being kind “helps society at large to spread positivity”, while 46 percent said “it gives them positive mental health” when someone is kind to them.

Similarly, 59 percent said they felt happy after carrying out a kind act.

Nearly half of the respondents (47 percent) also felt the fallout from the Covid pandemic had made them kinder.

More than four in ten believe the crisis has increased their philanthropy, as it made them appreciate what they have and increased their awareness that not everyone is as fortunate.







Surprise video calls to family or loved ones also featured on the list
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Sam Reeves/AFP/Getty Images)

Overall, faith in humanity was clearly strong, with 64 per cent believing people are generally kind by nature, while 44 percent think kindness can make a positive, lasting difference to someone.

And 60 percent of those polled, via OnePoll, said they were teaching their children to be altruistic too.

Parents claimed they were schooling youngsters in everything from recycling and not making fun of others, to giving up their seat on public transport for someone who needed it more, and donating toys to charity.

The findings have inspired a new video by Kingsmill showing these everyday acts of kindness in action, with more to follow in the weeks counting down to Christmas.

Emma Eggleton added: “We’ve been out and about spreading a little cheer ourselves. We’ve given away our very own Kingsmill Christmas jumpers, a year’s supply of bread, and we’ve even paid for someone’s weekly shop.

“Doing right by the nation’s health, our local communities and the planet has always been at the heart of everything Kingsmill does, and that’s why we’re putting it first.

“Supporting Save the Children’s Christmas Jumper Day, teaming up with Aspire Housing for its annual toy appeal, and help fund training for nurses and care-home workers close to our bakeries – these are just some of the ways we’re making a difference. We want everyone to get involved.

“This is our way of wishing everyone a very merry Christmas, packed full of laughter, joy and kindness.”

BRITS’ TOP 50 ACTS OF KINDNESS:

  1. Opening a door for someone
  2. Taking in a neighbour’s parcel when they are out
  3. Paying someone a compliment
  4. Donating to charity
  5. Saying hello/smiling at someone on the street
  6. Holding the lift for someone
  7. Letting someone with less shopping jump the check-out queue
  8. Giving up your seat on public transport for someone you felt needed it more
  9. Expressing empathy
  10. Putting someone else’s needs before your own
  11. Helping a fellow shopper reach the top shelf in a store
  12. Giving way while driving when you didn’t need to
  13. Helping someone carry their luggage/a pram/parcels
  14. Putting a neighbour’s bin back after rubbish collection
  15. Sharing knowledge with someone who needed it
  16. Giving a lift without expecting payment
  17. Calling a friend/family member just to chat
  18. Treating a colleague/friend to a cuppa/drink
  19. Writing someone a handwritten letter/card
  20. Letting your partner have a lie-in
  21. Saying “keep the change” to staff at a small shop/your local pub
  22. Making a tea round without being asked
  23. Feeding someone’s pet while they are away
  24. Giving someone your last piece of chocolate
  25. Checking in on an elderly/vulnerable neighbour
  26. Participating in a fundraiser
  27. Wearing/using a gift someone gave you while in their presence
  28. Telling someone there was a bit of food in their teeth/make-up on their face
  29. Cooking or baking for someone without being asked
  30. Supporting local food banks
  31. Sharing an umbrella with someone when it’s raining
  32. Sending a gift to someone you knew was having a hard time
  33. Going out of your way to reunite an owner with lost valuables/wallet
  34. Treating someone to breakfast in bed
  35. Sharing a good recipe/restaurant recommendation with a friend/co-worker
  36. Buying food or drink for a homeless person
  37. Thanking a teacher/lecturer with a gift
  38. Paying for someone’s meal at a restaurant
  39. Giving your time to a community cause
  40. Donating Christmas gifts to an orphanage/children’s charity
  41. Running a loved one a warm bath after a hard day’s work
  42. Sending someone a virtual “hug”
  43. Babysitting a neighbour’s/friend’s children for free when they have an emergency
  44. Walking someone’s dog when they are unable to due to illness
  45. Wearing a Christmas jumper for charity on Christmas Jumper Day
  46. Writing someone a surprise note to show you care and popping it in their lunchbox
  47. Throwing someone a surprise party
  48. Surprising someone with an unexpected video call
  49. Paying for a more vulnerable/less well-off person’s shopping
  50. Thanking a local community “superstar”

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