a possible turning point for corporate activism

Businesses have been fast to chop ties with Russia within the wake of the Ukraine invasion. But will this motion stick?

Sandra Cohen-Rose and Colin Rose/Flickr, used below CC BY-SA 2.0)

The lightning tempo of companies boycotting Russia over the invasion of Ukraine means company activism on social and political points won’t ever be the identical.

Official sanctions in assist of worldwide diplomacy are nothing new — although by no means on this scale. But the scope and pace of companies chopping ties with Russia has set a brand new benchmark for the way particular person corporations can reply to a trigger. 

In the midst of Ukraine’s army and humanitarian disaster, it appears nearly quaint that company boards have been so not too long ago agonising over whether or not to lend their enterprise weight to high-profile points equivalent to vaccine mandates or local weather change or Black Lives Matter or same-sex marriage. Such hesitancy seems to have been swept apart within the righteous rush to isolate Russia.

Read extra about company motion towards Russia…

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