Anthony Albanese and Labor had a considerably higher election marketing campaign over Easter, with the opposition chief lifting his profile and the marketing campaign being dominated by points beneficial to Labor.
But the most recent Campaign Insights information supplied by Isentia to Crikey exhibits the Coalition was having success in pushing nationwide safety into the election narrative — at the very least till it was derailed by the Solomon Islands debacle.
In the times previous to the leaders’ debate, Medicare and a federal ICAC dominated election protection, with each points unfavourable to the federal government — particularly with Scott Morrison making an attempt to make a advantage of his hostility to a worthwhile integrity physique. The value of dwelling and inflation — contested points that the federal government could really feel will work in its favour — was the third highest when it comes to quantity of mentions, forward of border safety, a transparent winner that the Coalition, and its media allies, sought to push laborious throughout the week. Climate, the Solomon Islands and aged care had been the subsequent most frequent points — all of which play higher for Labor than the federal government.
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In the day after the controversy, all of it went pear-shaped for Morrison, who was pressured into video games of denial on what he knew concerning the Solomons, whereas aged care and the NDIS got here additional to the fore.
At the identical time, Albanese lastly hit his stride when it comes to marketing campaign protection — one thing prone to be derailed by his COVID isolation. From Morrison dominating protection the earlier week, with practically two-thirds of all protection concerning the prime minister, Isentia exhibits Albanese previously seven days moved to a 48% share of protection — a vital stat given the significance of creating certain unengaged voters are extra acquainted with the Labor chief.
Anne Ruston additionally had a very good week, being the third most talked about politician after the leaders — though a lot of the protection was about Ruston’s declare that Medicare was not sustainable, flagging funding cuts when she takes over as Coalition well being minister. After that, the transphobic Liberal candidate for Warringah Katherine Deves was the subsequent most talked about politician — outstanding provided that she has been fully silenced by the Liberal Party (whereas Morrison insists she should not be silenced).
The prominence of Deves means that Morrison’s deliberate ploy to make use of her as a transphobic tradition warfare touchstone may but bear fruit — although at what value to surrounding Liberal MPs in Sydney, who’ve refused to indicate the center of NSW’s Matt Kean and demand her disendorsement, stays to be seen.
Interestingly, Jim Chalmers, one in every of Labor’s greatest performers within the marketing campaign to this point, additionally lifted his profile and was considerably forward of Treasurer Josh Frydenberg in media mentions — forward even of Clive Palmer and Barnaby Joyce, whose essential contribution was to assert that the Solomon Islands was now our personal Cuba. Unlike Joyce and Frydenberg, Chalmers additionally racked up sturdy numbers for tv appearances, as did Labor’s Penny Wong, who has been outperforming Peter Dutton. Indeed, Dutton has been a constant underperformer within the marketing campaign to this point — is all of the damaging focus group polling about him main the Liberals to maintain him underneath wraps?
In Wentworth, Isentia exhibits beleaguered MP Dave Sharma elevated his share of protection towards Allegra Spender, however a lot of that improve was damaging protection; equally, Monique Ryan has elevated her share of protection in Kooyong towards Frydenberg, however principally because of News Corp’s fossil-fuel-industry-driven hit jobs on her. Conversely, Bridget Archer in Bass and Trent Zimmerman in North Sydney each upped their protection recreation — however once more, a lot of it was damaging.
And simply to indicate how terribly biased some retailers will be: throughout the week, the main problem in protection by Kerry Stokes-owned Prime Media was nonetheless the Albanese gaffe from the second day of the marketing campaign — and it was greater than twice as a lot as the quantity of protection dedicated to it by the subsequent greatest supply, News Corp.
Don’t depend Morrison out when he has such giant media firms on his aspect.