Why I turned down Sampson doco after he enabled neo-nazis

When I noticed Todd Sampson posing subsequent to Blair Cottrell on social media, I knew that Sampson was one more “intrepid” Australian media vulture making an attempt to mine the far-right area for content material. 

Sampson makes documentaries and is at the moment growing a present about social media’s wide-ranging results on society. 

I used to be invited to contribute with an interview and to presumably supply friends or analysis for the challenge, as a result of one of many matters they deliberate to take a look at was far-right radicalisation, and I do know loads about that. I used to be informed by the producer I spoke to that they had been fascinated by interviewing reformed ex-fascists about what radicalised them and the way they ultimately received out.

I do know even that sort of protection may be dangerous. White supremacists in Australia have used softball media protection as a reputation-laundering mechanism or get-out-of-jail card. There are additionally figures within the “countering violent extremism” (CVE) area who’ve made a profitable profession out of performing hand-wringing over their former “politics of hate”, however really they’re nonetheless neo-Nazis searching for a buck. 

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Loads can go unsuitable when the media steps right into a minefield of far-right liars for content material.

That’s why I used to be completely happy Sampson’s producer had reached out to myself, White Rose Society, the legendary “slackbastard” and different educated anti-fascists. I couldn’t assess the integrity of their challenge but however I believed if they’d us on board we might steer them in the correct course.

Then I obtained a follow-up e mail from the producer I’d spoken to. 

Suddenly the “reformed ex-fascists” standards had shifted a bit:

“I’d really appreciate your help in finding an extreme right-wing radical who would be willing to be interviewed (even if it’s in disguise). I think it’s important for the audience to understand the level of hatred, bigotry and danger posed.”

I replied:

Can I make clear whether or not you are fascinated by chatting with former white supremacists or present ones?


If it is the latter I have to know. Reformed ones are positive should you can vet their honesty, however present white supremacists should not be included into media initiatives of any variety, in my opinion. They are savvy media manipulators and so they use this type of platform to mainstream their very own pursuits or embody coded messaging for trolling and political ends.


Researchers or anti-fascists can let you know all you’ll want to learn about them with out you risking mainstreaming them, in my opinion. Let me know should you do intend to incorporate them, as I would not take part in a challenge like that.

They solely replied that they “understood”. I had deliberate to deliver it up once more earlier than our deliberate telephone interview, as that situation is non-negotiable for me.

It seems that your entire time they’d been discussing this material with me, they’d already filmed an interview with Tom Sewell

Cottrell and Sewell posted about it at across the identical time on their Telegram channels. This is a dance I’ve seen many instances earlier than with media vacationers on this area, so I took their coordinated posting as a attainable risk to Sampson. Maybe they’d doubts that it might launch in a kind they’d admire, so that they wished to point out him they’d make a spectacle out of it anyway.

Cottrell posted that he solely took a photograph with Sampson and was by no means interviewed by him. Sampson solely sat down to talk to Sewell. This is definitely worse. 

What, Sampson’s simply on the market palling down with Australia’s most identified neo-Nazis? Gosh, how intrepid of him.

Sampson isn’t any Louie Theroux. Theroux himself acknowledged the fashionable dialogue on platforming in a current Guardian article, as somebody with a storied historical past of interviewing fringe components together with fascists. 

He factors out that the figures he tackles can wield an excessive amount of energy and affect all their very own these days, on platforms that exist particularly to guard their rights to hawk hate speech.  It makes conventional discussions on what constitutes a “platform” a bit of outdated. The idea is fluid; it additionally isn’t inconceivable that this fraught material may very well be tackled successfully by the correct program with the correct friends.

These two explicit individuals might by no means be “the right guests”.  Sewell runs an lively extremist neo-Nazi group referred to as National Socialist Network (NSN). Their accelerationist targets contain concocting stunts, for Australian mainstream media to broadly decry, to deliver younger males to their Telegram channel for radicalisation. That’s their acknowledged purpose and so they did that very nicely final yr.  They are additionally alleged to have assaulted numerous individuals whereas doing it.

Sewell as soon as tried to recruit Brenton Tarrant to NSN predecessor group, the Lad’s Society. These males are reduce from the identical material. They each consider within the fantasy that the tip is nigh for white males and that violent motion have to be taken to forestall it. Sewell teaches this to the younger teenage boys who be part of his group.

Including Tom Sewell in his challenge exhibits Sampson can not grasp what delicate, nuanced content material on this material would possibly appear like. Sewell’s inclusion makes him a rich trauma porn peddler, searching for out dangerous Nazis to say salacious issues to him for thrilling footage. He should think about he is aware of extra concerning the topic than the assorted anti-fascist analysis voices his producers sought out, with their cumulative many years of expertise. 

Excellent examples of current Australian protection of neo-Nazism do exist, so it is stunning that Sampson doesn’t perceive how to do that higher. 

Nick McKenzie’s good 2021 work, Nazis Next Door, concerned an infiltration of the National Socialist Network. It’s typically salacious sufficient to make Todd Sampson drool, however crucially it got here at a heavy price for the neo-Nazis concerned, a lot of whom misplaced lodging and employment in its aftermath. 

That’s the sort of work media ought to undertake with lively neo-Nazi teams that also pose a risk to the group.

As quickly as I noticed the Sewell and Cottrell posts, I messaged the producer:

I think about you perceive we don’t have something to speak about anymore, given I already informed you I wouldn’t be concerned in something together with present fascists.


That’s the naked fundamentals of integrity once you’re navigating this harmful, fraught area. Todd’s clearly fascinated by doing the polar reverse.


I anticipate that anybody concerned in anti-fascist analysis – actually the one individuals who can really let you know the reality about these compulsive liars, as a result of they by no means will – will now shut their doorways to the challenge. Nobody with integrity would take part on this.

This challenge is being produced for Channel Ten domestically and for the Paramount+ streaming platform internationally. I hope these media shops will a minimum of rethink internet hosting the “salacious far-right tourism” element of Sampson’s challenge.

Tom Tanuki is an internet satirist, social justice commentator, author and comic. He has labored in anti-racist political comedy, most notably via his satirical group the Million Flag Patriots and anti-racist group Yelling At Racist Dogs (Y.A.R.D.). You can observe Tom on Twitter @tom_tanuki.

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