Liverpool in talks with cryptocurrency firms over £70m shirt sponsorship deal from 2023: Reports

Liverpool might develop into the primary Premier League membership to signal a cryptocurrency agency as their most important shirt sponsor in 2023, based on The Athletic [via The Echo].

Financial companies firm Standard Chartered have been the Reds’ most important shirt sponsor since 2010. The Anfield outfit presently earns £40 million a yr from the settlement, however the deal is ready to run out on the finish of subsequent season.

According to The Echo, Standard Chartered are fascinated about extending their affiliation with Liverpool past subsequent yr. However, the entrance of the shirt sponsorship is likely one of the membership’s most beneficial industrial offers and the Reds are ready to have interaction with different potential patterners earlier than making a last determination.

The Merseyside-based membership are decided to maintain up with the likes of Manchester City and Manchester United when it comes to the worth they get out of sponsorships, as per the report. They are additionally eager to make use of their current success to usher in extra income.

Liverpool are thus in talks with cryptocurrency corporations over the prospect of turning into the membership’s most important shirt sponsor from 2023, based on The Athletic [via The Echo]. The Premier League giants are stated to be on the lookout for a deal value as much as £70 million a yr.

🚨 EXCL: Liverpool might develop into 1st PL membership to signal cryptocurrency agency as most important shirt sponsor. #Crypto firms amongst these in talks to take over from 2023 if Standard Chartered don’t prolong. #LFC need ~£70m over 2yrs, final result probably in ~8wks @TheAthleticUK…

Cryptocurrency has gained loads of recognition over the past two years, with sports activities like Formula One and NBA signing main sponsorship offers with such corporations. However, it stays a controversial topic on account of its risky nature.

Liverpool thus stay in touch with a number of worldwide corporations forward of official negotiations, as per The Echo. These firms come from an array of industries, together with monetary companies, journey and tourism, shopper electronics, media, and extra.

🚨 NEW: Liverpool are in talks over a brand new shirt sponsorship deal as their £40 million-a-year contract with Standard Chartered is ready to run out in May 2023. Among these events are firms from the cryptocurrency sector. #awlive [@David_Ornstein]

The Reds launched their first NFT (non-fungible token) assortment final month, however usually are not fascinated about having a fan token agency as their most important shirt sponsor. According to The Echo, they’ve already rejected sponsorship affords from such organizations this yr.

Standard Chartered might proceed as Liverpool’s sponsors

While the Reds are in touch with varied corporations, Standard Chartered might stay their most important shirt sponsor past subsequent yr, as per The Echo. They reportedly have the suitable to resume their deal and talks are reside and ongoing between the 2 events.

The Anfield outfit are reviewing all their choices earlier than making a last determination concerning their most important shirt sponsor. According to the report, they’re anticipated to make an announcement concerning the matter in the summertime.

Manchester City earn round £67 million a yr from their partnership with Etihad Airways. Meanwhile, Manchester United’s take care of GroupViewer sees them earn £47 million each season.

Edited by Dakir Mohammed Thanveer

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