We heard in regards to the Avatar 2 trailer lengthy earlier than we noticed it. Last month, the Hollywood Reporter discovered itself lumbered with the unenviable process of describing footage of Avatar: The Way of Water that was proven to theatrical exhibitors throughout CinemaCon. And, judging by the write-up, it was a spectacle of such awe-inspiring immensity that it might solely ever realistically be rivalled by the second coming of Christ.
Variety wrote breathlessly: “Exhibitors were immersed into different regions across the dazzling world of Pandora through sweeping visuals of the planet’s crystal blue oceans and lakes.” Forbes, in the meantime, was so blown away by the continuous 3D extravaganza that it claimed Avatar had “won” CinemaCon. The message from anybody who noticed the trailer was clear: Avatar is again, and able to knock your socks off yet again.
Well, fortunately for us the Avatar 2 trailer went on-line yesterday, giving us lowly non-exhibitors an opportunity to have our brains splattered out of the again of our skulls as properly. And, upon watching it, there’s a very good likelihood that all of us had the identical thought on the identical time. Wait, are we watching the factor that they watched?
Because the trailer that dropped on YouTube actually isn’t notably spectacular. Some Na’vi leap throughout a tree. A type of lizardy chook factor flies throughout some water. Some characters go for a little bit of a swim. Sam Worthington’s character appears to be like like he’s doing his finest to carry in a fart. And, other than the soundtrack – which is successfully the sound of Enya passing out from boredom and touchdown on a synthesiser – that’s about it.
Look, Avatar occurred a very long time in the past. And, despite the fact that its cultural cachet has lengthy since been eroded by the deathless onslaught of superhero motion pictures, individuals cherished it on the time. They obtained to go to the cinema and put on a particular pair of glasses and be blown away by all the very best visuals that 2009 might muster. I noticed Avatar on the cinema twice, for instance. However, can I keep in mind a single factor about it? Not actually. There had been blue individuals, and one thing referred to as unobtanium, and an indignant man ripping off the ultimate act of Aliens as arduous as he might, however that’s about it.
If James Cameron is critical about making a long-dormant franchise like Avatar a going concern once more – and he’s, as his limitless convoy of deliberate sequels will attest – then this trailer appears a bit like a misstep. There isn’t a hint of premise right here, or character, or any actual motion to talk of. Instead, we’re given a minute and a half of nice-looking surroundings. It’s like being held hostage to take a look at somebody’s vacation images.
Now, there’s a likelihood that my viewing situations aren’t precisely supreme. Avatar has at all times been about watching one thing stunning on a large display screen, by particular glasses that make you’re feeling fully immersed. This is how the CinemaCon attendees obtained to see the trailer, and maybe that explains their awestruck reactions. Meanwhile, I watched it on a four-inch YouTube window at my desk on a sunny day whereas consuming an apple. The situations couldn’t be extra mundane, and you observed that James Cameron would soften like an Indiana Jones baddie if he ever caught anybody sullying his work like that.
But that is how 9 million individuals, and counting, have skilled the trailer. Far, way more individuals have watched it on laptops, or telephones, or smartwatches for crying out loud, than in cinemas. And that can even prolong to the movie itself. For everybody who can pay to see Avatar 2 on the cinema like Cameron supposed, scores extra will look ahead to it to show up without spending a dime on Disney+. And if the very best factor that the movie has going for it’s pretty surroundings that may solely be correctly appreciated by 3D glasses, that may be an issue.
But it’s nonetheless early days. In fact, the Avatar 2 trailer felt much less like a trailer and extra like a tech demo. We nonetheless have months earlier than the movie is launched. Maybe within the subsequent trailer, stuff might really occur. Wouldn’t that be novel?