How the Greens are using online chaos to power their election campaign

From shitposting to massive dancing Shrek TikToks, the Australian Greens are leaning into the improv nature of web tradition to marketing campaign.

The Australian Greens have embraced the chaos of social media (Image: Instagram/Facebook)

Late final 12 months the official Facebook web page of Australian Greens Leader Adam Bandt turned up in a gaggle known as “Auspol shitposting”. The Facebook group comprising 3000 very on-line Australians is devoted to discussing Australian politics (“auspol”) by way of the creation and sharing of satirically low-quality memes and posts (“shitposting”). 

It’s not a kind of on-line house the place politicians often hang around — inauthentic, cringe-making social media posts from politicians are sometimes the topic of lampooning by group members — which is why Bandt’s arrival attracted some consideration within the group. Members waited for him to publish one thing, posting memes about his silent presence. (Unbeknown to them, Bandt’s participation was an accident. A Greens staffer had by accident joined with the official account relatively than their very own.)

Then the Bandt account lastly spoke.

Read extra about simply how the Greens’ digital content material is intentionally unstructured.

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